Strategic Management Essay Example | Topics and Well Written Essays - 2500 words

Strategic Management - Essay Example A group of companies that can successfully construct core competencies via its value chain functions to promote competitive advantages and then those capabilities may lead to synergies of that corporation.  Virgin is a motley collection of over 200 separate companies within main business lines- travel, lifestyle, media & mobile, music, and money. The whole virgin group covers the businesses ranged from airlines to bridal stores. There are only two things common to the diverse range of whole Virgin enterprises: Richard Branson as the founder and CEO of the group, all business units are under the brand name, Virgo. There is no parent company for the whole group and Mr. Branson once said each of the small companies are separate and has to stand on its own. Virgin group pursues Japanese keiretsu in addition to brand franchising strategy. Virgin member companies used to share a similar identity but possess their own independent operations.  Virgin pursues an unrelated diversification strategy with many product lines. Most companies diversify their business for the survival of their company, the extension of distinctive competencies to new businesses or in search of new competencies. Whenever Virgin diversifies its businesses, it is attached with the purpose of to make things better for the customers in the intended new industry. Diversification is known as the riskiest of the four strategies of the Growth.  Matrix: Market penetration, Product development, Market development, Diversification. It is said because diversification strategy needs to find many new competencies for a corporation such as new techniques, skills, etc. Thus, only a corporation that possesses some synergies to adapt well to the inexperienced field. After doing thorough research and appraisals for the next line of business concerning industry analysis and customer point of views, Virgin used to enter into that industry to create its brand name and excellent customer values and services.  

Federal emergency grant Essay Example | Topics and Well Written Essays - 750 words - 1

Federal emergency grant - Essay Example The center works in liaison with the US fire administration, police, Emergency Response Institute and the Federal Emergency Management Agency among others for better preparedness (Kimmel 2006).Apparently San Marcos is prepared to respond to emergency through the many training sessions facilitated by Emergency Response Institute (ERI), the Federal Emergency Management Agency (FEMA) and the Texas State University. There is also awareness creation on the potential hazards in the area through participatory assessment of those hazards (Ashby, 2010). The school has and the community has access to hotlines in case of emergencies for immediate response. The school needs the grant to improve their preparedness by increasing the equipment required, expanding the transport system to prevent possible accidents. They also needs funds to conduct a comprehensive, strength based vulnerability assessment of the school buildings and grounds given that the district lies on the fault line. This will help us improve our mitigation plan (Burnet, 2008). Currently the fault lines have led to creation of springs which provide water to the residents and act as tourism attraction. San Marcos River as never run dry thus providing water for agricultural purpose. The Aquarena and wornderworldare spring are major tourist attraction for rearing some of the endangered aquatic species on earth. The school is collaborating with the community to develop appropriate policies and procedures in building a better team that is well prepared to respond to crisis. This way the process is integrated so as some of the resources can be shared. The school has looked at Federal Emergency Response and Crisis Management Plans Discretionary Grants legislation, regulation and administrative requirement and is certain to comply with them. The school is ready to sign the required agreements, documents and permits together with preparing a quarterly